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Abstract
Abstract
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摘要：Puerh tea industry is an important part of China’s tea industry，as well as an important form of Yunnan’s highland specialty agriculture. Influenced by the new crown pneumonia epidemic and the general environment at home and abroad，Puerh tea industry has been in a state of fluctuating development，but due to its special production and consumption characteristics，obvious financial-like attributes，and the strong support of governments at all levels，Puerh tea industry has been sustained and maintains great potential. Puerh tea and related industries continue to extend the industrial chain in the process of continuous speech，packaging design，e-commerce，cultural branding，tea utensils and tea art，estate economy and other values gradually come to the fore，Puerh tea industry gradually realizing two-way empowerment with creative industries，tourism industry，rural revitalization business，etc.，and become an important force to promote local economic and social development.
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