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Notes on Pink-collar women Analysis on China’s young women professionals’ life survey report（Excerpts）
Notes on Pink-collar women Analysis on China’s young women professionals’ life survey report（Excerpts）
报告字数：6144字
报告页数：6页
摘要：本文是对2006年度“中国年轻职场女性生活方式调查”的分析报告。文章首先解释了“粉领女生”的概念，并通过图表与文字分析相结合的方式解读了“中国年轻职场女性生活方式调查”分析报告，文章介绍了本次调查样本的基本情况、粉领女生的消费特点、粉领女生的生活状态，最后得出主要结论与讨论来解读粉领女生。
文章目录
- Ⅰ. Basic facts
- 1. Sample distributions
- 2. Age
- 3. Education
- 4. Professions
- 5. Income
- 6. Marital status
- Ⅱ. Pink-collar women’s consumption characteristics
- 1. They love beauty and spend a lot on it
- 2. They actively pursue leisure life
- 3. Pink-collar women have a strong sense of self development and are willing to invest
- 4. Online purchase and credit cards are popular
- 5. Pink-collar women manage their money generously
- Ⅲ. Pink-collar women’s life status
- 1. The majority are quite satisfied with their life
- 2. They describe their ideal life：comfort+happiness+family love+freedom
- 3. Pink-collar women enjoy e-life
- Ⅳ. Conclusion
- 1. Pink-collar women’s consumption characteristics
- 2. Pink-collar women’s life status
