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2006 city women consumption survey(Excerpts)

作者:HuakunWomenConsumptionGuidanceCenter

所属图书:2007年:中国女性生活状况报告...

图书作者:韩湘景

出版时间:2007年12月

报告字数:7072字 报告页数:6页
摘要:本文是对2006年城市女性消费状况的报告。文章以问卷调查的结果为基础,通过图标与文字分析相结合的方式,首先介绍了被调查人群的基本情况,然后从不同角度分析了城市女性消费状况,最后提出了对2006年城市女性消费状况的思考与建议。
文章目录
  • Ⅰ. Basic facts and figures
  • Ⅱ. City women consumption situation
  •         1. Children’s education,housing and travel are the biggest spending items for women’s families
  •         2. Women’s consumption potential is huge
  •         3. Beauty consumption has become women’s priority
  •         4. Communication and transportation budget is necessary for city women’s life
  •         5. Women love to spend money to “recharge” themselves
  •         6. Leisure and cultural consumption is on the rise
  •         7. Travel has made women’s life more colorful
  •         8. Brand consumption is no long a fashion,but a way of life
  •         9. New ways of purchasing are on the rise among woman consumers
  •         10. Women still worry about consumption safety
  •         11. What women plan to purchase next year
  •         12. Women learn to invest and manage their wealth
  • Ⅲ. Reflections and suggestions on city women’s consumption
  •         1. Six features characterizing 2006 city women’s consumption
  •         2. Suggestions
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