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Improving Quality Satisfaction in Vegetable Supply Chains：The Role of Guanxi Networks，Trust and Transaction-Specific Investments
Improving Quality Satisfaction in Vegetable Supply Chains：The Role of Guanxi Networks，Trust and Transaction-Specific Investments
报告字数：45446字
报告页数：23页
摘要：
文章目录
- Introduction
- Guanxi networks in buyer-seller relationships
- 1. Effect of guanxi networks on trust
- 2.Effect of guanxi networks on transaction-specific investments
- Trust and transaction-specific investments in buyer-seller relationships
- 1.Effect of trust on quality satisfaction
- 2.Effect of transaction-specific investments on quality satisfaction
- 3.Effect of trust on transaction-specific investments
- Research design
- 1.Data
- 2.Methods
- 3.Measurements of constructs
- Empirical results
- 1.Reliability and validity of the constructs and model fit
- 2.Empirical results for vegetable farmers
- 3.Empirical results for vegetable companies
- Gonclusions and discussions
- Managerial implications
